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Struggling to build your personal brand?

Maybe you’re going about it the wrong way.

There’s no doubt that becoming recognized as the main authority in your industry is the key to making your biggest career goals happen.

Business falls in your lap without having to go out and hunt for it. You get the highest fees from the most interesting clients. You receive invitations to speak on the most prominent stages.

What’s the element that all the most successful gurus…thought leaders…industry celebrities have in common?

Social media? Video? Podcasts?

Guess again.

It’s a book.

A very particular kind of book. A high-concept book. A book that starts conversations. A book written in your distinctive voice.

That’s what I make happen for you.

What a Book Can Do for You

As the founder of the marketing agency MicroFame Media, I worked with countless high-level entrepreneurs and executives to turn them into celebrities. Still, if I’m being honest, I often wondered how much easier my job could have been if my clients all had a book with their name on it.

Today I take matters into my own hands. I write the book for you.

The books I ghostwrite are specifically designed to draw attention, build massive credibility, and attract opportunity. I use everything I learned as the man once called the ultimate master of hype to create the centerpiece your personal brand revolves around.

It’s time to become the biggest name in your niche. It’s time for you to capture the world’s attention with a book of your very own.

LET'S CHAT

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about michael

“It felt great to watch someone articulate, to a T, our spirit and our tone but in ways we never would have thought of.”

– Wil Reynolds, Founder Seer Interactive

“Michael asks the hard questions. He knows that when he gets to the core of what people in your market really want, it makes them buy from you. He is able to simplify a message, no matter how complex. I recommend him highly!”

– Romeo Elias, Founder Intellect

“Michael has become a valued resource. He has demonstrated a great ability to learn complex subject matter quickly. He responds well to feedback and direction, and makes the process of working with him as efficient and effective as one could hope.”

– Gary Forman, Former Marketing & Content Leader at Magento and eBay

The Hype Handbook

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:

Attract attention from people that matter
Create a community of acolytes to further your cause
Create an atmosphere of curiosity and intrigue
Sell your message with the skill of master
Create a step-by-step “manifesto”

Learn More

“The non-self-promoter’s guide to self-promotion and idea amplification. A must-read for anyone in search of an audience.”
– Kaja Perina, Editor-In-Chief, Psychology Today

“Want to be the next Elon Musk? Innovators today must not only create  amazing products – they must rise above the noise to sell them. These  stranger-than-fiction stories and mind-bending concepts will show you  how!”
– Frans Johansson, CEO of the Medici Group and author of The Medici Effect

Master the art and science of using shameless propaganda for personal and social good.

speaking

Michael F. Schein speaks at at conferences, companies, organizations, and colleges on marketing, crowd dynamics, and the practices and ethics of persuasion. In his high-energy, humorous, insight-packed talks, he gives audiences information they can use immediately in the real world.