about michael

Michael F. Schein is a writer, speaker, business owner, and hype artist.

He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).

His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today..

He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.

As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr.

“it felt great to watch someone articulate, to A T, our spirit and our tone but in ways we never would have thought of.”

– Wil Reynolds, Founder Seer Interactive 

Microfame media

In a perfect world, ideas would rise and fall on their own merits. But it’s not a perfect world. If you want your message to reach a large audience, you need a presence and a platform that shines. You need to become the go-to source for keynote talks, interviews, guest spots, and source quotes. You need to become a niche celebrity.

At MicroFame Media, we have reverse engineered what the most successful niche celebrities have in common. Armed with this knowledge, we take our clients through a step-by-step process that turns each one of them into the go-to expert in their industry.

Michael F. Schein and his team has applied this practical process for clients such as The Medici Group, University of Pennsylvania, Gordon College, United Methodist Publishing Group, author Derek Lidow, Magento, and a whole lot of others. We hype you up when you don’t have the time to do it on your own.


Michael F. Schein speaks at at conferences, companies, organizations, and colleges on marketing, crowd dynamics, and the practices and ethics of persuasion. In his high-energy, humorous, insight-packed talks, he gives audiences information they can use immediately in the real world.


Book Club

The best hype artists never stop learning. Neither should you.

If you would like Michael F. Schein’s recommendations of additional books about propaganda, cult tactics, blatant self-promotion, and various other forms of mischief making, visit hypereads.com/list.