Press

PODCAST INTERVIEWS

TV

How Hype is Used to Elicit Strong, Emotional Reactions Among Large Groups
Why Do Nostalgia And Marketing Go So Well Together?

Hype

Book Club

The best hype artists never stop learning. Neither should you.

If you would like Michael F. Schein’s recommendations of additional books about propaganda, cult tactics, blatant self-promotion, and various other forms of mischief making, visit hypereads.com/list.